ORYX
OUTDOOR
OPSEC
ORYX: ELEVATING EXPLORATION
Mischievous Wolf created outdoor brand ORYX with a bold new identity, visually merging the silhouettes of K2 and the Alps to reflect the brand’s high-altitude ambition. We built a complete style guide and rolled out the branding across every touchpoint - from technical trims and product packaging to digital, retail, and advertising. The launch centred on a limited-edition collaboration with free climber Alex Wilson, combining daring design with cutting-edge outdoor tech and OpSec authentication trims. The result? A fearless, high-function brand built to conquer extremes - and look good doing it!






