Teaming up with Perfetti Van Melle, we tackled an ambitious goal: Make Fruit-tella the go-to treat for Halloween? How? Through a 56-day campaign featuring an Amazon Media partnership and Alexa’s voice controlled technology.  

We didn’t create just the campaign! We created the brand, the fruity character development, their back stories, the jokes and the haunting 56 spooky videos to go behind each door of the Halloween Hotel. All of this was supported by digital marketing assets across Amazon and Fire TV platforms.