We did! That’s how ‘My Colour Story’ with STAEDTLER’s Triplus pens came to life. We wanted to blend a splash of art with a dash of psychology all backed by lots of research and insights galore! Our game plan was to dive deep into the cool and mysterious world of colour therapy and symbolism. We gave every shade in the Triplus range its own colour story, with a mischievous twist (of course). AND we won awards for it!