Secret, Abandoned, Forgotten. 3 powerful words which may sound sad! Far from it! This was to be an epic launch campaign, with messaging designed to engage audiences and get people talking! 

In the months leading up to the launch we shared intriguing social posts to draw in audiences to a new community and help talk about this new London experience. We also partnered with the guys at The Londoner that took our message to the Underground! Consider the eyeballs that got! As if that wasn’t enough, our message made it to press and digital ads too, really spreading the curiosity across London and beyond!​ And to top it! Our campaign was award winning and only used 60% of the budget allocated.