TV & SOCIAL CAMPAIGN

We brought the WWE Universe crashing into Smyths stores with a series of dynamic, character-driven TV ads for WWE, Smyths and Mattel. WWE Superstars took centre stage, bringing action figures and playsets to life in ways only they could - from Becky Lynch and Sami Zayn abandoning AJ Styles as he tries to buy his own weight in figures, to quick-fire moments that captured the humour and energy fans love. Each ad turned product into personality, linking on-screen spectacle with the in-store experience, and turning kids’ excitement at home into a determined trip to Smyths.