FULL OF FRUITY JOY STYLEGUIDE

FRUIT-TELLA

GETTING A LITTLE FRUITY WITH THE BRAND

The sweet team at Perfetti Van Melle gave us the juicy task of spicing up their Fruit-tella brand. We dived into heaps of research and, yes, gained a few creative pounds, but hey, it was all worth it! What did we cook up? A visually amusing lineup of characters who practically dance with the products, creating a guide that's bursting with Fruity Joy.

Not stopping there, we pondered on how these characters would spill the fruity beans in their messages. Picture phrases like "Eat Me" and "Sweet as" that only crank up the fruity vibes. It's a fruity adventure turned guide, and we can't wait for you to get stuck in!

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LITTLE STARTS: BUILDING A BRAND