Teaming up with Toys"R"Us Asia, we shaped the identity, name, and positioning for an exciting arts and crafts brand. Following successful trademarking, we curated a distinct brand packaging line, thoughtfully segmented by both art type and age. This intricate system was documented in a detailed guide, empowering local vendors and factories to replicate the packaging with ease.

Our collaboration extended to crafting a comprehensive marketing guide, embracing social, digital, and CRM templates, as well as innovative in-store displays, POP materials, and more. we launched the brand with a captivating animated piece, weaving its narrative seamlessly across social media, YouTube, and in-store platforms.