Everyone knows and most likely owns the famous yellow and black pencil, and to celebrate it’s 120th anniversary we created a striking campaign showcasing the reliability of a pencil against all those things in life that aren't, e.g. like buses not turning up, the instability of relationships even to the McFlurry’s reliability etc. Predominately running digitally across Amazon and as a year long social campaign with a guerrilla activity twist where 'Noris' hacks it’s way to take over the main STAEDTLER social channels.