REBRAND
OF A LOCAL CIDER

PULPT

REBRANDING A CLASSIC

With new competition on the heels of Pulpt, they needed to rebrand their products to be brave, bold and fearless at retail. Time to talk to the right audience in the right way, we took a mediocre brand, to a ‘stand on a shelf and make you want me’ kind of brand.

Same great cider, but new TOV, new illustrations, new logo, new icons, new patterns, basically a new everything, and mixed like a cocktail of wonderful goodness, we created a suite of awesomeness telling the story of a little lesser-known cider maker here in the sunny South West!

Previous
Previous

ACTION FACE: BRAND GUIDELINES