THOMAS & FRIENDS AR

The number 1 blue engine and demi-god to pre-schoolers worldwide, collaborated with The Entertainer to engage and encourage kids within their own homes via a reward chart.

Each day for 14 days, we asked kids to be good, and for that good behaviour. They would be rewarded with a unique AR message from Thomas or one of his friends, and a free game relevant to that character.

We pushed this via social, instore and online with over 1000 app downloads and kids participation across the UK.

guide not only laid down the law for usage but also flaunted its dynamic look across various touchpoints. Together, we injected a riot of color and meaning into Hays' commitment to inclusivity and diversity, turning their workplace into a global party!