HOW TO CONNECT LIKE A CONSUMER BRAND
(WITHOUT LOSING YOUR SAAS CRED)

In SaaS, clarity matters. Complexity is your reality, but human connection is your opportunity. Your users might love technology, but they trust and remember brands that speak to them as humans first.

Phil Marshall, Executive Creative Director at Mischievous Wolf, notes: “Too many SaaS brands think credibility equals complexity. The truth? Clarity and personality win every time.”

“Humanising your SaaS doesn't just simplify understanding, it creates genuine enthusiasm and engagement with your product.”

Phil Marshall

DIFFERENTIATE CLEARLY
Stand apart in saturated markets through personality.

DRIVE ADOPTION FASTER
Users adopt tools quicker when they’re relatable and intuitive.

BUILD EMOTIONAL LOYALTY
Emotionally connected users become advocates, not just customers.

SIMPLIFY THE COMPLEX
Slack’s help documentation and onboarding simplify complex integrations using everyday language.

USE HUMAN, CONVERSATIONAL TONE
Mailchimp’s playful and personable style makes even error messages enjoyable to read.

SHOW REAL-WORLD USE CASES
Zapier highlights real automation workflows shared by customers, showing how everyday teams save time and streamline tasks - making the benefits of automation tangible and relatable.

BRING OUT YOUR BRAND PERSONALITY
Notion consistently uses calm, friendly language and aesthetics to evoke an approachable identity.

“Great SaaS marketing doesn’t just explain your product, it demonstrates
empathy for the person on the other side of the screen.”

Phil Marshall

Brand personality & tone of voice development

Customer-centric messaging and content

Creative social campaigns that engage

Human-first user onboarding & comms

Insight-led thought leadership & storytelling

Ready to stand out and connect like a consumer brand, without losing an ounce of SaaS credibility?

Book a quick strategy chat:
Dawn@mischievouswolf.com