7 CITIES. 4 COUNTRIES. 50+ STORES. 1 TRIP.

From Calais to Hasselt, we hit the road - covering 4 countries, 7 cities, and over 50 stores in a whirlwind tour of Europe’s retail scene. Antwerp, Bladel, Aachen, Eindhoven, Maastricht… we saw it all. Armed with caffeine, curiosity, and far too many receipts, we’ve returned with fresh insights, bold ideas, and just a little Sat Nav trauma.